- Google Ads
- E-shop migration
- Google Ads revenue
- +93.5 %
- conversion rate
- +37 %
Food wholesaleWith us since 2021
Nearly double Google Ads revenue even during the e‑shop migration
Nearly double Google Ads revenue even during the e‑shop migration
PPC campaigns we run for revenue, not clicks
We set up and run your Google Ads, Facebook and Instagram campaigns so they bring orders at a cost that pays off for you.
PPC campaigns with us make sense when…
If you recognise yourself in at least one point, we will look at your ad accounts and tracking and tell you honestly where the biggest room for improvement is, even if it does not end with us managing your campaigns.
What we do
Each channel reaches the customer at a different stage of the purchase, so we connect them to complement each other rather than compete for the same person.
Google Search ads
We show you to people who are searching for what you sell right now.
Google Shopping and Performance Max
Product campaigns with a feed that shows the right products at the right price.
Facebook and Instagram ads
We reach new customers and use remarketing to bring back those who hesitate.
YouTube, video and banners
We build brand awareness and prepare the ground for the campaigns that sell.
Creatives we test
We try copy, banners and videos in several variants and let the data decide.
Budget and reporting by revenue
We move money to where it earns and show you every month what the campaigns brought.
Results of our PPC campaigns
- Lead generation
- Mobile campaigns
- enquiries on the same budget
- +207 %
- lower cost per enquiry
- 67.5 %
Residential and office developerWith us since 2018
The most flats sold in Bratislava at a time of expensive mortgages
The most flats sold in Bratislava at a time of expensive mortgages
- Performance marketing
- Analytics
- year‑on‑year revenue growth
- +38 %
- online sales revenue
- +52 %
Electrical supplies and lightingWith us since 2020
Year‑on‑year growth while Slovak e‑commerce declined
Year‑on‑year growth while Slovak e‑commerce declined
“Working with RIESENIA confirmed that strategically managed, data‑driven performance campaigns deliver long‑term growth. We value their proactivity, analytical approach and ability to react flexibly to the market. It showed in higher revenue and optimised ad costs.”
Karin PetrulováHead of the Marketing Department, Lunys s.r.o.
How we work together
Frequently asked questions about PPC campaigns
What clients usually want to know before trusting us with their ad budget.
How much does PPC advertising cost?
The cost consists of the budget that goes directly to ad platforms such as Google Ads or Meta, and the fee for managing the campaigns. We recommend how much it makes sense to invest only after an initial analysis, because it depends on your margin, the competition in your segment and the growth we set as the goal.
How soon will we see results?
We usually have the first data within a few weeks of launch. Stable results typically come after two to three months, once the campaigns learn who buys from you and we adjust budgets, targeting and creatives accordingly.
Which ad channels do you manage?
Google Ads including Search, Google Shopping, Performance Max and YouTube, as well as Facebook and Instagram ads, Microsoft Ads, TikTok and price comparison sites. We choose channels based on where your customers are, not on what is in fashion.
How do you measure PPC campaign success?
By business results, meaning revenue, margin and customer acquisition cost. We track clicks and impressions too, but only as supporting metrics that show us where a campaign can still be improved.
Do you also audit existing PPC campaigns?
Yes. We go through the campaign structure in Google Ads and Meta, conversion tracking, budget allocation and the results of individual campaigns, and show you where you overspend and where you leave money on the table.
What do you need to launch the campaigns?
Access to your ad accounts and Google Analytics, working order or enquiry tracking, and a clear offer. If tracking does not work properly, we set it up before launch so we can run the campaigns on real numbers from day one.
Who owns the ad accounts and data?
You do. The ad accounts, analytics and the entire tracking history remain yours and we get access to them, so if you ever decide to stop working with us, you will not lose any data or settings.
What will you do in the first month?
We go through your accounts and tracking, fix errors that distort the results and make the first campaign changes. At the end of the month, we show you what we changed, what impact it had and what we plan next.
Do you also manage campaigns abroad?
Yes, we currently advertise for clients in 24 countries. When entering a new market, we prepare campaigns in the local language, adapt the product feed and budget, and track results for each country separately.
