SEO and GEO that get you found by Google and AI

SEO is optimising your website for classic Google search results. GEO, or generative engine optimisation, is optimising for AI search, so that AI Overviews in Google, ChatGPT, Perplexity and Gemini cite and recommend your brand. Both rest on the same foundations, a technically healthy website, quality content and trustworthiness, which is why we do them together. Google states that AI Overviews follow the same core principles as classic SEO and require no special “AI schema”, so instead of miracle tricks we offer concrete, measurable work on your website.

It depends on the size of your website, its technical condition and how strong the competition is in your segment. That is why we usually start with an SEO audit, after which we know exactly what needs to be done, and prepare a tailored offer instead of a one-size-fits-all price list.

Technical fixes can show up as soon as Google crawls the website again, but SEO and GEO are a long-term investment and steady traffic growth comes gradually over months. That is why we track results continuously, so you can see what is moving before it fully shows in your revenue.

We run an audit, rank the findings by priority and agree on who deploys what and what input we need from you. We start on the first fixes straight away, not after months of reports.

Yes. When you move to a new website or platform, we prepare a redirect map from the old URLs to the new ones, check the structure, metadata and structured data, and after launch we monitor whether the website has kept its rankings and traffic.

Yes, most of our clients are e-shops. For them, we focus mainly on category structure, filters and duplicate content, category and product copy, website speed and product structured data, so that the e-shop shows up well in search results and in AI recommendations.

We put together a fixed set of questions based on what your customers actually ask, and regularly put them to ChatGPT and AI Overviews in Google in the same wording, with the location set to Slovakia. We track separately whether AI merely mentions you, whether it links to your website, how many visits that brought and how many of them turned into an enquiry or an order, because one nice answer from ChatGPT is not a result yet.

Before we start, we record the baseline and then evaluate results separately for searches with and without your brand name, taking into account seasonality and other channels, so that we do not credit growth from ads or the season to SEO.

Honestly, no one can guarantee you first place in Google or a recommendation in ChatGPT, because search engines and AI tools decide the ranking. What we can guarantee is a clear plan, honest measurement and that we will tell you in time if something is not working or depends on changes on your side.