- Performance marketing
- Analytics
- year‑on‑year revenue growth
- +38 %
- online sales revenue
- +52 %
Electrical supplies and lightingWith us since 2020
Year‑on‑year growth while Slovak e‑commerce declined
Year‑on‑year growth while Slovak e‑commerce declined
Web analytics and tracking you can trust
We set up Google Analytics 4 and Google Tag Manager so you can see what brings you customers and make budget decisions based on numbers that add up.
Web analytics with us makes sense when…
If you recognise yourself in at least one point, we will look at your tracking and tell you how far today’s numbers can be trusted and what to fix first.
What we do
Tracking has several layers, and an error in any of them carries over into reports and campaigns. That is why we set them up and check them as a whole, from the ad click to the paid order.
Tracking audit
We compare tracked data with the reality in your e-shop or CRM and find where the gaps come from.
Google Analytics 4 and Tag Manager
A clean setup of your tracking tools based on a measurement plan we agree on together.
Conversion and e-commerce tracking
Purchases, enquiries and checkout steps, including order value.
Ad pixels and server-side tracking
Google Ads, Meta and other platforms get accurate data on what the ads sold.
Consent and cookie banner
Tracking that follows what visitors consented to, without losing more data than necessary.
Dashboards and the customer journey
Clear reports that show which channels and steps lead customers to a purchase.
Results built on accurate tracking
- Lead generation
- Mobile campaigns
- enquiries on the same budget
- +207 %
- lower cost per enquiry
- 67.5 %
Residential and office developerWith us since 2018
The most flats sold in Bratislava at a time of expensive mortgages
The most flats sold in Bratislava at a time of expensive mortgages
“Working with RIESENIA showed us that great results are possible even in tough conditions. Thorough analysis, a personal approach and smart use of digital tools brought a significant rise in enquiries and successful sales of our projects.”
Simona KrupováMarketing Specialist, YIT Slovakia a.s.
How we work together
Frequently asked questions about web analytics
What clients usually want to know about tracking and Google Analytics 4.
Why do the numbers in Google Analytics not match my e-shop?
Most often because some visitors do not consent to analytics cookies, a purchase is recorded twice or not at all, or tracking broke after website changes and nobody noticed. A small gap is natural, but a large one means you are making decisions on distorted numbers. The audit shows exactly where it comes from.
What is server-side tracking and do I need it?
With server-side tracking, data is sent to Google Analytics or Meta by your server rather than the visitor’s browser. This makes tracking more resistant to blocking, and ad platforms get more accurate conversion data. Whether it pays off depends on your order volume and ad budget, and we will tell you after the audit.
How does tracking relate to the cookie banner and GDPR?
Analytics and marketing tools may only collect data according to what the visitor consented to. We set up the cookie banner and Consent Mode v2 so that tracking respects the visitor’s choice while Google still gets as much usable data as possible. The legal texts themselves should be reviewed by your lawyer.
Do you work with Google Tag Manager?
Yes, we deploy tracking through Google Tag Manager. All tags are in one place, can be edited without touching the website, and there is no risk that something stops tracking after every change to your e-shop.
Who will own the accounts and data?
You. We create or manage Google Analytics, Google Tag Manager and ad accounts under your company and only have access, so your tracking history stays yours even if you stop working with us.
Do you also prepare reports and dashboards?
Yes. We connect data from analytics, ad platforms and your e-shop into clear dashboards that show where customers come from, what they buy and how much it cost to acquire them.
What will you need from us?
Access to Google Analytics, Google Tag Manager and your ad accounts, information on which platform your website runs on, and for more complex changes, cooperation with your developer. If we build or run your website, our team takes care of it.
