Toys and family productsWith us since 2012
A new e‑shop for 13 countries that has grown at a double‑digit rate since launch
For a retailer of toys and products for the whole family we used data to design and build a new e‑shop, mobile‑first and connected to the Pohoda accounting system. Since its launch in May 2026 it has been taking significantly more orders than last year, and most of them come from abroad.
RajHračiek sells toys and products for the whole family, from babies and schoolchildren to adult collectors. Besides Slovakia, it sells in 12 more European countries.
We have been working with RajHračiek since 2012. In the meantime the e-shop has grown to 13 markets and more than 58,000 products, and the time had come for a major redesign.
The goal was not just a new look. The client needed an e-shop in which customers quickly find their way on mobile in any country and which can carry further expansion.
- Client type
- B2C sales in 13 countries
Delivered services
- Market and data analysis
- UX and UI design
- B2C e-shop on RSHOP
- Integration with Pohoda
- Expansion to 13 countries
- AI translations and parameters
- Long-term development
Decisions built on data
Before we drew the first screen, we mapped competitors in toys and family products across Europe.
We held interviews with stakeholders and used Google Analytics and Hotjar to find out how customers really shop and where they get lost.
Only then did we make design decisions.
Mobile first
Most RajHračiek customers shop on mobile. That is why we designed every part of the e-shop for the small screen first and only then for desktop.
A large range is the biggest test on mobile, so we fine-tuned the e-shop over several rounds until shopping from a phone was truly simple.
Every category in two clicks
With tens of thousands of products, orientation is what matters. A simple menu takes the customer to any category in two clicks.
Categories have a clear hierarchy, and popular brands such as LEGO have their own subcategories.
Search helps those who know exactly what they want find the product without clicking around.
13 countries from one administration
All 13 markets run in one installation and are managed from one administration, with prices in euros, crowns, forints, lei and zlotys.
The cart and payments respect customers’ habits in each country. German customers, for example, like to pay with PayPal, so they have a quick payment ready.
Translations into the market languages are prepared by the editors directly in the editor with the help of AI, and AI fills in product parameters.
Stock, prices and invoices from Pohoda
RajHračiek keeps its stock, prices and invoicing in the Pohoda accounting system. The e-shop has been connected to it in both directions since 2012, and new goods from suppliers are created in Pohoda automatically from their feeds.
Orders from all 13 countries pass into Pohoda automatically several times an hour, including payment, shipping and pickup point.
Stock availability, prices and product visibility for each country flow back to the e-shop continuously, as does the order status with the parcel number. The customer receives the invoice issued in Pohoda by e-mail in their own language. Nobody has to retype anything between the e-shop and Pohoda.
Bigger orders and loyal customers
Bundles offer products in a better-value package, and recommendations suggest more products to buy.
The customer has an account with order history, a list of favourite products and parcel tracking.
RajHračiek has been rewarding loyal customers since 2012. The new RajClub loyalty programme involves the whole family: the customer adds family members and earns better rewards.
From data to an e‑shop for 13 countries
Every design decision was backed by data, not impressions.
What the new e-shop delivered
Since its launch in May 2026 the e-shop has been taking significantly more orders than last year, and foreign markets make up most of the sales.
