SEO - search engine optimization is an effective way of attracting plenty of new potential customers that are interested in your products or services. It brings constantly growing number of target visitors and increases final profit from products and services offered on your website.
What is SEO?
SEO - Search Engine Optimization – is a pool of procedures that leads to high positions in search engines results for chosen key words that bring the most relevant visitors as well as highest revenues possible.
More than 70% of search engine users click on one of first three displayed results. Reaching these positions means dramatic grow in the number of target visitors that are your new potential customers.
"All over the world search engines are the second best source of visits that lead to successful online converting visitors into customers."
Jupiter Research, September 2005Optimization for search engines is nowadays necessity for successful business - mainly because of constantly growing online rivalry. Be aware of your competitors also wanting to attract as many customers as possible.
If your link is displayed as result of many reasonable key words (key words relevant regarding to content of your website) you can expect visit rate number multiplied several times 
SEO pros
SEO is effective way of keeping high visit rate in a long-term. Unlike PPC (Pay-Per-Click) campaigns SEO is not charged by number of clicks (visitors). .
SEO pros overview
- Attracts big amount of new relevant visitors in long-term
- Excellent targeting on customers you want to have.
- Optimization effect is long-standing - your links will keep their positions for several months.
- Low costs in long-term - you do not pay for amount of clicks
- SEO makes positions of your links higher in any search engine (Google, Yahoo, etc.)
- Effective evaluation of your website's SEO
- If your position lowers by the time (or your competitor overtakes you) further costs for optimization reinforcement are low
